Intel + Lenovo= breakthrough collaboration
Together, Intel and Lenovo went beyond ordinary collaboration to produce an extraordinary machine — the Lenovo Yoga 9i. While the laptop is impressive, the real story is about the collaboration that made it happen. We helped break down and celebrate all the steps in the creative and engineering process to help promote Intel's continued openness and desire to collaborate with hardware companies to create something great.
Agency: This Machine
Creative direction and design: Kaitlyn Castellow
Copywriter: Alex Gronke
Motion graphics: Calin Radu
Creative direction and design: Kaitlyn Castellow
Copywriter: Alex Gronke
Motion graphics: Calin Radu
