Unlock AI-accelerated experiences with Intel Core Ultra laptops
A video that generates excitement for the launch of Intel's groundbreaking Intel Core Ultra Chip, highlighting the benefits of using AI directly on a PC versus in the cloud.
Agency: This Machine
Creative direction: Kaitlyn Castellow
Copywriting: Jenna Allen
Production Company: Tessa Films
Director: Mercedes Bryce Morgan
Editors: Adam Witten & Natasha Martin
Color: Arianna Shining Star
Motion Graphics: Chris Seneker 

The video premiered in front of an audience at CES 2024 and received an overwhelmingly positive response. Additionally, select segments from the video were featured during an hour-long takeover of Times Square, further amplifying its impact.

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